# CRM # APplus Customer Relationship Management (CRM) ### Your relationship guide. [__ Request information material](https://www.applus-erp.de/en/infomaterial-erp-software/) ![CRM](https://www.applus-erp.de/wp-content/uploads/2020/11/textbild-gross-crm-300x194.jpg) #### Transparent and reliable business relationships and cross-office processes. The CRM module of the APplus ERP software puts your customers at the center of attention. This gives you all the options for customer and relationship management with the least possible effort. And you have the opportunity to increase the customer orientation of your company and thus the satisfaction of your customers. [Request non-binding information material](https://www.applus-erp.de/en/infomaterial-erp-software/) ## APplus ERP CRM offers you ![Dashboard Laptop](https://www.applus-erp.de/wp-content/uploads/2020/08/textbild-gross-laptop-dashboard-links.png) - Campaign management - Opportunity management - Insights - Finder - Sales forecasts - Management information system - Task management - Integrated document management [__ Request information material](https://www.applus-erp.de/en/infomaterial-erp-software/) [Arrange an online demo](https://www.applus-erp.de/en/online-demo/) ### What does CRM software need to do? The capital goods industry places high demands on CRM software. The CRM module from APplus offers effective solutions, including - Seamless tracking and management of customer relationships - Planning and implementation of marketing and sales activities - Integration of our APplus product configurator - Reliable sales forecasts for your sales management - Data preparation in the management information system (MIS) based on ABC analyses of your customers and OLAP technology - Integration of associated documents such as e-mails or letters - Activity management incl. resubmissions (with clear, internal responsibilities for customer contact) - Targeted customer approach based on campaigns through a wide range of address selection (e.g. trade fair follow-up, sales campaigns) - Competitive analysis ### How to use APplus ERP CRM mobile: Sales representatives are constantly on the move. They therefore benefit in particular from the wide range of options for mobile use that our CRM software offers: - User-specific synchronization of contacts/tasks with Microsoft Outlook/Exchange - Use of certain APplus functions on autonomous notebooks, automatic synchronization with the in-house system - Mobile, Internet-based use of the central system in the home office, sales office or at the customer’s premises ### Oppportunity Management - Intelligent customer acquisition ![Screenshot APplus Opportunity Management](https://www.applus-erp.de/wp-content/uploads/2021/12/Screenshot-OPM-1024x591.jpg) No time-consuming research and all relevant information always at hand thanks to our APplus Opportunity Management. **Say goodbye to time-consuming routine work** – APplus Opportunity Management prepares all results for your sales staff in a structured manner and in real time. You maintain a **good overview** of current sales opportunities and can deploy your sales resources correctly. Here is an overview of **your advantages** in the sales process with the intuitive cloud module: - Increase sales opportunities - Freely definable sales process - Stakeholder analysis - 24/7 AI research - Daily business impulses ### APplus Finder - Intelligent lead management With our AI module for **intelligent lead generation**, the time-consuming search for potential new customers both nationally and internationally is a thing of the past. APplus Finder uses artificial intelligence to analyze companies that match your existing customer base and provides you with **promising leads on a daily basis and fully automatically**. This includes business-relevant company data and contact persons. ![CRM Finder](https://www.applus-erp.de/wp-content/uploads/2023/06/screenshots-shadow-template_screen_crm-finder.png) ![CRM Insight](https://www.applus-erp.de/wp-content/uploads/2023/06/screenshots-shadow-template_screen_crm-insight.png) ### APplus Insights - Sales support through AI In the APplus Insights company monitor, sales employees can easily access the prospects suggested by the AI following lead generation: All important information, including all **relevant contact data**, is compiled in one place and made available in a fully automated format. This relieves the sales team of tedious manual research activities, allowing them to focus on **maintaining customer relationships and acquiring new customers**. ### Complete integration in APplus This makes it possible to access all important information and processes relating to the respective customer during the acquisition phase and during customer support. These include, for example: - Current or completed offers or orders - Billing and OP stock - Ongoing and/or completed projects or production orders - Service inquiries and warranty claims - Installed systems/existing maintenance contracts ![Resources planning board](https://www.applus-erp.de/wp-content/uploads/2020/11/textbild-gross-screen-plantafel.png) __ ### CRM software with integrated document management The integrated document management of APplus comes into its own when communicating with interested parties or customers. The clerks in the sales department or call center not only have access to the pure order data on articles, prices and deadlines, but also to all other customer or order-related documents. This includes e-mails, letters and drawings as well as specifications and contracts. The CRM module thus ensures a significant increase in the quality of sales processes. All information on prospects and customers is available in unprecedented completeness and transparency. APplus thus creates the basis for a significant improvement in sales success and long-term customer loyalty. [Request your information material here](https://www.applus-erp.de/en/infomaterial-erp-software/) ## Award-winning ERP solution for SMEs ### High customer satisfaction APplus once again scores top marks for user satisfaction in the Trovarit study. [Learn more](https://www.applus-erp.de/en/excellent-erp-software/trovarit-study/) ### Awarded ICT product of the year The readers of Funkschau voted the ERP solution APplus Product of the Year 2019. [Learn more](https://www.applus-erp.de/asseco-solutions/news/die-funkschau-leser-haben-entschieden-applus-zaehlt-zu-den-itk-produkten-2019/) ### CrefoZert: Very good credit rating certified Full security for you for a trusting and long-term partnership with Asseco. [Learn more](https://www.applus-erp.de/asseco-solutions/news/bonitatszertifikat-der-creditreform-fuer-asol/) ### Multiple award-winning ERP system APplus has already won the ERP system of the year award in various categories several years in a row. [Learn more](https://www.applus-erp.de/en/excellent-erp-software/erp-system-of-the-year/) [Learn more](https://www.applus-erp.de/en/excellent-erp-software/trovarit-study/) [Learn more](https://www.applus-erp.de/asseco-solutions/news/die-funkschau-leser-haben-entschieden-applus-zaehlt-zu-den-itk-produkten-2019/) [Learn more](https://www.applus-erp.de/asseco-solutions/news/bonitatszertifikat-der-creditreform-fuer-asol/) [Learn more](https://www.applus-erp.de/en/excellent-erp-software/erp-system-of-the-year/) ## Our ERP news: Your competitive advantage. #### Subscribe to our newsletter now. [__ Continue to registration](https://www.applus-erp.de/en/asseco-solutions/newsletter/)