{"id":121133,"date":"2026-04-23T09:30:39","date_gmt":"2026-04-23T07:30:39","guid":{"rendered":"https:\/\/www.applus-erp.de\/wissen\/blog\/gen-ai-in-erp\/"},"modified":"2026-10-01T11:58:13","modified_gmt":"2026-10-01T09:58:13","slug":"gen-ai-in-erp","status":"publish","type":"blog","link":"https:\/\/www.applus-erp.de\/en\/knowledge\/erp-technology\/blog-gen-ai-in-erp\/","title":{"rendered":"Generative AI in ERP: use cases, opportunities and challenges"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you operate a GenAI-supported ERP system, your company will benefit from more efficient processes, shorter decision-making paths and significant cost savings. This is because the AI analyzes relevant company data and independently generates useful recommendations for action from the results. <\/p>\n\n<p class=\"wp-block-paragraph\">We will show you exactly how GenAI in ERP is now revolutionizing everyday working life using specific practical examples. At the same time, we also take a look at the challenges of using AI in ERP &#8211; so that you can mitigate potential risks from the outset. <\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"113478\" class=\"elementor elementor-113478 elementor-23433\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-7f7ddec e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"7f7ddec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00fb37a elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"00fb37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:112968,&quot;columns&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-112968\">.elementor-112968 .elementor-element.elementor-element-71faf02{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:center;--gap:40px 40px;--row-gap:40px;--column-gap:40px;}.elementor-112968 .elementor-element.elementor-element-2bc2467 img{max-width:270px;}.elementor-112968 .elementor-element.elementor-element-2bc2467{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;}.elementor-112968 .elementor-element.elementor-element-7876078{--display:flex;}.elementor-112968 .elementor-element.elementor-element-180f467 .elementor-heading-title{font-family:\"Nunito\", Sans-serif;font-size:32px;font-weight:900;text-transform:none;line-height:1.2em;color:var( --e-global-color-secondary );}.elementor-112968 .elementor-element.elementor-element-1c48798{color:var( --e-global-color-secondary );}.elementor-112968 .elementor-element.elementor-element-5a57b9a .elementor-button{font-size:18px;font-weight:500;fill:#707070;color:#707070;background-color:rgba(2, 1, 1, 0);box-shadow:0px 0px 0px 0px rgba(0,0,0,0.5);border-style:solid;border-width:0px 0px 4px 0px;border-color:var( --e-global-color-5a6c6f85 );border-radius:0% 0% 0% 0%;padding:10px 0px 6px 0px;}.elementor-112968 .elementor-element.elementor-element-5a57b9a .elementor-button:hover, .elementor-112968 .elementor-element.elementor-element-5a57b9a .elementor-button:focus{color:var( --e-global-color-secondary );border-color:var( --e-global-color-60921509 );}.elementor-112968 .elementor-element.elementor-element-5a57b9a .elementor-button:hover svg, .elementor-112968 .elementor-element.elementor-element-5a57b9a .elementor-button:focus svg{fill:var( --e-global-color-secondary );}.elementor-112968 .elementor-element.elementor-element-5a57b9a{margin:10px 0px calc(var(--kit-widget-spacing, 0px) + 3px) 0px;padding:0px 0px 0px 0px;width:auto;max-width:auto;}@media(max-width:1024px){.elementor-112968 .elementor-element.elementor-element-5a57b9a{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;}}@media(min-width:768px){.elementor-112968 .elementor-element.elementor-element-71faf02{--content-width:800px;}.elementor-112968 .elementor-element.elementor-element-7876078{--width:66.6%;}}@media(max-width:767px){.elementor-112968 .elementor-element.elementor-element-71faf02{--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-112968 .elementor-element.elementor-element-2bc2467{padding:0px 0px 0px 0px;}.elementor-112968 .elementor-element.elementor-element-7876078{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-112968 .elementor-element.elementor-element-180f467 .elementor-heading-title{font-size:30px;}.elementor-112968 .elementor-element.elementor-element-5a57b9a{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"112968\" class=\"elementor elementor-112968 elementor-63106 elementor-63106 e-loop-item e-loop-item-112327 post-112327 whitepaper type-whitepaper status-publish has-post-thumbnail hentry whitepaper_categories-artificial-intelligence-ai content_category-process-optimization\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-71faf02 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"71faf02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc2467 elementor-widget elementor-widget-image\" data-id=\"2bc2467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/process-optimization\/whitepaper-ai-and-erp-in-smes\/\" id=\"wp-cta-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"624\" src=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2021\/06\/preview-ipad-whitepaper-ki-erps.png\" class=\"attachment-full size-full wp-image-86003\" alt=\"Whitepaper AI &amp; ERP, what advantages it offers and how SMEs benefit\" srcset=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2021\/06\/preview-ipad-whitepaper-ki-erps.png 500w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2021\/06\/preview-ipad-whitepaper-ki-erps-240x300.png 240w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2021\/06\/preview-ipad-whitepaper-ki-erps-10x12.png 10w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7876078 e-con-full e-ecs-flex e-flex e-con e-parent\" data-id=\"7876078\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div data-dce-title-color=\"#54595F\" class=\"elementor-element elementor-element-180f467 elementor-widget elementor-widget-heading\" data-id=\"180f467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/process-optimization\/whitepaper-ai-and-erp-in-smes\/\" id=\"wp-cta-title\">Further Whitepaper<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c48798 elementor-widget elementor-widget-text-editor\" data-id=\"1c48798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe show you the most important AI trends in the areas of sales, merchandise management and service.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"rgba(2, 1, 1, 0)\" class=\"elementor-element elementor-element-5a57b9a elementor-widget__width-auto res sec-link  elementor-widget elementor-widget-button\" data-id=\"5a57b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/process-optimization\/whitepaper-ai-and-erp-in-smes\/\" id=\"wp-cta-button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n<h2 class=\"wp-block-heading\">What is GenAI? Definition and how it works <\/h2>\n\n<p class=\"wp-block-paragraph\">The abbreviation GenAI stands for &#8220;generative artificial intelligence&#8221;. In this sub-area of AI, <strong>the technology generates new content<\/strong> instead of simply analyzing existing information. Based on large training data sets and neural networks <strong>, it learns patterns<\/strong> and uses them to independently develop content.  <\/p>\n\n<p class=\"wp-block-paragraph\">When used correctly, <strong>generative AI accelerates numerous creative processes<\/strong> that used to take significantly longer. This includes, for example, the creation of the following media types: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Texts (articles, e-mails, summaries, etc.)<\/li>\n\n\n\n<li>Images and graphics<\/li>\n\n\n\n<li>Audio (e.g. music and speech)<\/li>\n\n\n\n<li>Videos and animations<\/li>\n\n\n\n<li>Code<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.applus-erp.de\/wissen\/erp-technologie\/blog-anwendungsfaelle-ki-erp-systeme\/\" data-type=\"blog\" data-id=\"36122\">GenAI findet heute bereits in vielen Bereichen der Gesch\u00e4ftswelt Anwendung<\/a>, um Mitarbeitende bei ihrer t\u00e4glichen Arbeit zu unterst\u00fctzen. So nutzen in Deutschland inzwischen 67 % der Besch\u00e4ftigten regelm\u00e4\u00dfig generative KI am Arbeitsplatz. Das besagt eine globale <a href=\"https:\/\/www.bcg.com\/press\/26june2025-bcg-studie-zeigt-zwei-drittel-der-deutschen-nutzen-ki-am-arbeitsplatz\" target=\"_blank\" rel=\"noopener\">Studie der Strategieberatung Boston Consulting Group<\/a> (BCG).<\/p>\n\n<p class=\"wp-block-paragraph\">The exchange between system and human is <strong>always interactive<\/strong>. A widespread application example is written and verbal interaction with a <strong>Large Language Model (LLM)<\/strong> such as OpenAI&#8217;s ChatGPT or Google&#8217;s Gemini: After a text or voice input, the underlying language model processes the previous context and continuously evaluates which linguistic units fit best next. The response is generated step by step from these probabilities, resulting in coherent and context-related texts.  <\/p>\n\n<h2 class=\"wp-block-heading\">GenAI in ERP: How is generative AI changing usage?<\/h2>\n\n<p class=\"wp-block-paragraph\">Wer schon einmal mit einem <strong>klassischen ERP-System<\/strong> gearbeitet hat, kann ein Lied davon singen: komplexe Masken, \u00fcberladene <a href=\"https:\/\/www.applus-erp.de\/wissen\/erp-anbieterauswahl\/blog-prozessfokus-im-erp-darum-ist-er-fuer-sie-so-wichtig\/\" data-type=\"blog\" data-id=\"103086\">Oberfl\u00e4chen<\/a> und die Suche nach Informationen <strong>k\u00f6nnen die Nerven strapazieren<\/strong>. Viele Aufgaben gestalten sich dadurch so umst\u00e4ndlich und zeitraubend, dass sie sich eher stumpfsinnig als wertsch\u00f6pfend anf\u00fchlen.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This changes with GenAI in ERP:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>The software is evolving from a sometimes complicated tool into an <strong>active partner<\/strong> that recognizes connections and is always on hand as an assistant.<\/li>\n\n\n\n<li>Instead of laboriously clicking through menus, users simply interact with the ERP system <strong>in natural language<\/strong>.  <\/li>\n\n\n\n<li>In the best case scenario, the AI technology makes <strong>useful suggestions<\/strong> before the user even asks for them.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">AI agents also keep an eye on entire process chains &#8211; from the initial inquiry through to delivery. <strong>Without any human intervention,<\/strong> they are able to identify problems within the value chain and <strong>independently initiate optimization measures<\/strong>.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>ERP system without GenAI<\/strong><\/td><td><strong>ERP system with GenAI<\/strong><\/td><\/tr><tr><td>Reactive tool<\/td><td>Active assistant that thinks for itself<\/td><\/tr><tr><td>Complex masks, overloaded surfaces<\/td><td>Intuitive, dialog-based interaction<\/td><\/tr><tr><td>Navigation via menus and functions<\/td><td>Process-related workflow<\/td><\/tr><tr><td>Manual triggering of analyses necessary<\/td><td>Automatic evaluation and identification of problems<\/td><\/tr><tr><td>Optimization measures require human action<\/td><td>System makes independent recommendations for action<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Important here:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Erst das intelligente Zusammenspiel von Mensch und Maschine liefert einen echten Mehrwert. W\u00e4hrend generative KI im Unternehmen f\u00fcr mehr Tempo sorgt und Empfehlungen ausspricht, <strong>bleiben<\/strong> <strong>die Steuerung und Entscheidungshoheit nach wie vor dem Menschen vorbehalten<\/strong>. Ziel ist es also nicht, den Menschen komplett zu ersetzen, sondern eine starke Symbiose zwischen KI-Technologie und Mitarbeitenden zu schaffen.<strong><br \/><\/strong>fl<\/p>\n\n<h2 class=\"wp-block-heading\">Generative AI use cases in ERP: sales, merchandise management and service  <\/h2>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acadde1267af&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acadde1267af\" class=\"wp-block-image size-large wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"567\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2026\/04\/genai-im-erp-anwendungsfaelle-blog-infografik--1024x567.png\" alt=\"Use cases of ERP in sales, merchandise management and service; infographic by Asseco Solutions.\" class=\"wp-image-120982\" srcset=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2026\/04\/genai-im-erp-anwendungsfaelle-blog-infografik--1024x567.png 1024w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2026\/04\/genai-im-erp-anwendungsfaelle-blog-infografik--300x166.png 300w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2026\/04\/genai-im-erp-anwendungsfaelle-blog-infografik--768x426.png 768w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2026\/04\/genai-im-erp-anwendungsfaelle-blog-infografik-.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<h3 class=\"wp-block-heading\">Generative AI in sales<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>1. support in researching interested parties<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Im ERP-System sind <a href=\"https:\/\/www.applus-erp.de\/wissen\/unternehmensentwicklung\/blog-sales-strategie-erp-ki\/\" data-type=\"blog\" data-id=\"119053\"><strong>s\u00e4mtliche Vertriebsdaten<\/strong> <\/a>zentral gespeichert, darunter:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Customer master data<\/li>\n\n\n\n<li>Customer history<\/li>\n\n\n\n<li>Former contacts<\/li>\n\n\n\n<li>Open opportunities<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">With a GenAI-supported ERP system, this valuable treasure trove of data can be analyzed in a targeted manner and thus optimally <strong>used to identify contacts<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sales teams can ask the system <strong>simple questions<\/strong> such as: &#8220;Which existing customers haven&#8217;t ordered anything for a long time but are a good fit for our new product?&#8221;. As soon as the AI has <strong>searched<\/strong> the internal <strong>CRM database<\/strong> and added contextual information from external sources, it creates <strong>compact profiles of potential prospects<\/strong>. If desired, the technology can also generate possible conversation starters and automatically handle the initial contact.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>2. lead qualification and prioritization<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">When new leads enter the ERP system, the <strong>time-consuming manual selection<\/strong> process usually begins. Which contacts are worth sticking with &#8211; and which should the sales department not pursue any further? <\/p>\n\n<p class=\"wp-block-paragraph\">Generative AI can easily take over the monotonous <a href=\"https:\/\/www.applus-erp.de\/wissen\/unternehmensentwicklung\/blog-sales-strategie-erp-ki\/\">pre-selection of warm and cold leads<\/a> <strong>by analyzing their behavior very precisely<\/strong>, e.g:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>How often and for how long has a lead visited the company website?<\/li>\n\n\n\n<li>Have they downloaded marketing materials such as Whitepapers or case studies?<\/li>\n\n\n\n<li>Has the contact registered for a webinar?<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">In addition, <strong>GenAI compares current leads with similar cases <\/strong>from the past, thereby making the assessment of the chances of success more precise. A promising contact with several interactions and a suitable company profile <strong>automatically moves up the priority list<\/strong>. Less promising contacts, on the other hand, are initially marked for later actions.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>3. relief from other routine activities<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Summarizing meeting notes, suggesting follow-up emails or preparing appointments &#8211; many other recurring tasks also <strong>cost your sales team a lot of time in their day-to-day work<\/strong>. Time that would be better invested in active customer care. <\/p>\n\n<p class=\"wp-block-paragraph\">GenAI in the ERP system <strong>automates repetitive tasks<\/strong>, giving sales staff more time for personal discussions with customers and <strong>individual advice<\/strong>. This helps to build long-term customer relationships. <\/p>\n\n<blockquote class=\"wp-block-quote\"><p><q>GenAI transforms the ERP system from a pure system of record to a system of action that proactively supports employees<\/q><\/p>\nKarl Maresch, Asseco Solutions<\/blockquote>\n\n<h3 class=\"wp-block-heading\">Generative AI in merchandise management<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>1. optimization of order quantities and times<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Timing is everything &#8211; this also applies to merchandise management. Companies can only fulfill their customer orders on time if the required material is always <strong>in stock at the right time and in the right quantity<\/strong>. A <strong>GenAI-supported ERP system <\/strong>also actively supports you with this challenge:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Analysis: <\/strong>First, the AI analyzes historical stock and sales data, seasonal fluctuations, current order situations, external economic data and much more.<\/li>\n\n\n\n<li><strong>Pattern recognition:<\/strong> It recognizes patterns in the data that indicate certain trends or fluctuations in demand.<\/li>\n\n\n\n<li><strong>Quantity calculation:<\/strong> Instead of applying rigid scheduling rules, the AI ultimately calculates dynamically when and in what quantity parts are to be ordered.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">If, for example, sales of a product increase unexpectedly and a supplier&#8217;s delivery times are extended at the same time, the system suggests <strong>an adjustment to the order quantity<\/strong> in good time. So instead of reactive reordering, the system uses predictive control. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>2. reduction of inventories and capital commitment<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">While <a href=\"https:\/\/www.applus-erp.de\/wissen\/prozessoptimierung\/blog-erp-lageroptimierung\/\">too much stock ties up capital<\/a>, too little jeopardizes the ability to deliver. A balancing act that most companies have to master anew every day. GenAI in ERP helps you to <strong>balance this area of conflict<\/strong>:    <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Identification of excess stock:<\/strong> By evaluating inventory turnover rates, consumption data and safety stock, the AI recognizes excess stock.<\/li>\n\n\n\n<li><strong>Identification of understocks:<\/strong> At the same time, the technology records materials and products that are not available on time or in insufficient quantities.<\/li>\n\n\n\n<li><strong>Making recommendations:<\/strong> GenAI suggests targeted measures &#8211; such as reduced or increased repeat orders or sales promotions.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>3. automation of recurring orders<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Many orders always follow the same patterns &#8211; especially when it comes to consumables and C-parts. GenAI recognizes these routines and <strong>can automatically generate order proposals in the ERP system<\/strong> or trigger orders independently if required. The AI also takes current requirements and price trends into account. As a result, the reduction in manual ordering processes <strong>significantly reduces the workload<\/strong> on the purchasing department, allowing it to focus more on strategic issues.   <\/p>\n\n<h3 class=\"wp-block-heading\">Generative AI in service<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>1. automatic processing of customer inquiries<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In customer service, inquiries are often received <strong>via a wide variety of channels<\/strong>, e.g. email, contact form, chat or customer portal. GenAI can immediately evaluate these incoming messages and <strong>assign them in a structured manner based on their content<\/strong>: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Ticket creation: <\/strong>Depending on the type of message (fault report, query about an invoice, technical problem with a product, etc.), the AI creates a ticket in the ERP system.<\/li>\n\n\n\n<li><strong>Adding information:<\/strong> The technology also adds relevant data such as customer number or affected items.<\/li>\n\n\n\n<li><strong>Prioritization and delivery:<\/strong> It then prioritizes the request according to urgency and forwards the ticket directly to the relevant department.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The advantage:<\/strong> manual sorting work is now a thing of the past. Just like incorrectly assigned tickets and long response times. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>2. proposed solutions from verified knowledge sources<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In parallel, it is possible for GenAI to access a <strong>verified knowledge database<\/strong>. This contains, for example, information from: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>documented service cases<\/li>\n\n\n\n<li>technical manuals<\/li>\n\n\n\n<li>internal solution guides<\/li>\n\n\n\n<li>Step-by-step instructions for troubleshooting<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Based on the specific problem, <strong>the AI determines suitable solution proposals<\/strong> and makes them available to employees in a clearly structured format. For common standard queries, the system can <strong>even send<\/strong> the answer <strong>to the customer automatically<\/strong>.  The result: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Significantly faster processing times<\/li>\n\n\n\n<li>Higher first-time redemption rates<\/li>\n\n\n\n<li>an outstanding service experience<\/li>\n\n\n\n<li>more satisfied customers<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">GenAI in ERP: what a successful AI strategy requires<\/h2>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acadde127e23&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acadde127e23\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"800\" height=\"914\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2026\/04\/genai-im-erp-voraussetzungen-blog-infografik.png\" alt=\"5 prerequisites for GenAI in the ERP system: processes, data security, data protection, AI skills, trust.\" class=\"wp-image-120983\" srcset=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2026\/04\/genai-im-erp-voraussetzungen-blog-infografik.png 800w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2026\/04\/genai-im-erp-voraussetzungen-blog-infografik-263x300.png 263w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2026\/04\/genai-im-erp-voraussetzungen-blog-infografik-768x877.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p class=\"wp-block-paragraph\">We have seen: Generative AI brings many advantages for a wide range of business areas. However, before you decide on a GenAI-supported ERP system, you should <strong>also be aware of the challenges<\/strong>. If you are aware of these, you can prevent potential risks.    <\/p>\n\n<h3 class=\"wp-block-heading\">1. the ERP system must understand processes<\/h3>\n\n<p class=\"wp-block-paragraph\">A common misconception is that artificial intelligence only needs a big pile of business data to automate tasks. This is not the case. In order for GenAI to automate routine tasks, it also needs to <strong>know<\/strong> your <strong>company-specific processes in detail<\/strong>. Otherwise, it is highly likely that the technology will not perform tasks correctly.   <\/p>\n\n<p class=\"wp-block-paragraph\">Prozesskenntnisse kann generative KI nat\u00fcrlich nur dann erlangen, <strong>wenn das ERP-System selbst eine prozessbasierte Funktionalit\u00e4t unterst\u00fctzt<\/strong>. <a href=\"https:\/\/www.applus-erp.de\/neue-version\/\">Moderne L\u00f6sungen wie APplus<\/a> beispielsweise bilden Prozesse in einer f\u00fcr die KI verst\u00e4ndlichen Sprache digital ab. Hierf\u00fcr wurde der sogenannte <strong>Flow Mode<\/strong> entwickelt, der auf einer BPMN-Engine (Business Process Model and Notation) basiert und Anwender*innen prozessorientiert Schritt f\u00fcr Schritt ans Ziel leitet.<\/p>\n\n<h3 class=\"wp-block-heading\">2. the quality and consistency of the data must be right<\/h3>\n\n<p class=\"wp-block-paragraph\">In order for generative AI to correctly utilize the data in the ERP system for analyses and recommendations for action, it must first understand it. It must know exactly <strong>which information the ERP solution maps and according to which system<\/strong>. However, as the tables and columns of databases are often named cryptically, GenAI cannot simply interpret the information correctly.  <\/p>\n\n<p class=\"wp-block-paragraph\">A <strong>modern data catalog<\/strong> is therefore required that can be used to manage both structured and unstructured data and optimally prepare it for AI models. It not only provides <strong>information about the origin and responsibilities of<\/strong> individual data records. It also ensures that no outdated or inferior data flows into the evaluation process. This leads to <strong>high-quality answers and precise forecasts<\/strong>.   <\/p>\n\n<h3 class=\"wp-block-heading\">3. data security must be guaranteed<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Highly sensitive company data<\/strong> is managed in an ERP system &#8211; from financial figures and customer data to personal information. The use of GenAI in ERP increases the risk of this data<strong> falling into the wrong hands<\/strong>. This happens, for example, when:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Companies use public AI models that use business data for training<\/li>\n\n\n\n<li>Employees use unauthorized AI tools (so-called shadow AI), resulting in an uncontrolled outflow of data<\/li>\n\n\n\n<li>GenAI is not strictly integrated into the rights management of the ERP system and unauthorized users gain access to evaluations<\/li>\n\n\n\n<li>Attackers enter malicious commands, causing the AI to reveal confidential information<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Our tip:<\/strong> Use <strong>European data centers<\/strong> for cloud-based AI tools. These are subject to strict EU data protection regulations and ensure that no information is transferred uncontrolled to third countries. <\/p>\n\n<h3 class=\"wp-block-heading\">4. employees need AI skills  <\/h3>\n\n<p class=\"wp-block-paragraph\">Employees and managers need to know how to interpret and classify the results of generative AI. After all, <a href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/glossary\/artificial-intelligence-ki\/\">artificial intelligence<\/a> can also make mistakes and give incorrect recommendations. <strong>Training on the correct handling of GenAI<\/strong> is therefore essential for the responsible use of the technology. <\/p>\n\n<p class=\"wp-block-paragraph\">In addition, <strong>new professions<\/strong> are emerging that focus on the development and control of artificial intelligence. These include prompt engineers as well as context engineers and AI managers. Overall, professions that require <strong>strategic thinking<\/strong> are gaining in importance. Jobs involving repetitive activities, on the other hand, are becoming less relevant.   <\/p>\n\n<h3 class=\"wp-block-heading\">5. lack of trust can hinder progress  <\/h3>\n\n<p class=\"wp-block-paragraph\">Even the most powerful technology has no added value if it is viewed with skepticism by users. <strong>A lack of trust in GenAI is often reflected in the following behaviors<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Employees bypass AI-supported functions<\/li>\n\n\n\n<li>Results are fundamentally questioned<\/li>\n\n\n\n<li>Decisions take longer because every detail is checked manually<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">There are many reasons for this: concerns about data security, fear of errors or uncertainty about how to use the technology. Companies should therefore pay attention to <strong>transparent processes and regular training<\/strong>. Expanding employees&#8217; skills and communicating changes openly creates acceptance &#8211; and thus the basis for real technological progress.  <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion: GenAI in ERP gives you a real competitive advantage<\/h2>\n\n<p class=\"wp-block-paragraph\">Generative AI in the ERP system is already delivering so much added value in a wide range of business areas that it represents a <strong>real competitive factor<\/strong>. If you want to continue to operate as efficiently as the competition in a few years&#8217; time, you cannot ignore technological progress. <strong>The use of GenAI in ERP is practically a must<\/strong> in order to remain fit for the future. <\/p>\n\n<p class=\"wp-block-paragraph\">But using AI simply for the sake of AI makes no sense. Instead, you need <strong>to define clear use cases<\/strong> that will really move your company forward with GenAI. Furthermore, AI should never be seen as a single project or tool, but as an <strong>overarching instrument <\/strong>to support your entire corporate strategy. To manage this correctly, your entire workforce needs <strong>comprehensive skills<\/strong> in dealing with artificial intelligence.om administrative service provider to strategic partner for company management.   <\/p>\n\n<div class=\"wp-block-group summary-block-outline is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"nomarginheadline\" class=\"wp-block-heading\"><strong>Webinar on APplus Flow Mode<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From AI inspiration to lived practice.<\/strong>  Three APplus customers show how they are already using Flow Mode in their everyday lives. Practical and immediately connectable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/app.livestorm.co\/asseco-solutions\/webinar-on-demand-flow-mode-im-realbetrieb-was-andere-rausholen-und-sie-vielleicht-noch-nicht\" target=\"_blank\" rel=\"noopener\">Watch the webinar recording now<\/a> <\/p>\n<\/div>\n\n<div class=\"wp-block-custom-faq-accordion\"><div class=\"faqab\"><h2 class=\"faqab-title\">H\u00e4ufige Fragen zu Generative KI im ERP:<\/h2><div class=\"faqab-accordion\"><div class=\"faqab-item\"><details open><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Was ist der Unterschied zwischen GenAI und klassischer KI?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><\/span><span class=\"faqab-icon faqab-icon-closed\"><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Klassische KI analysiert Daten, erkennt Muster und liefert Prognosen. Generative KI geht einen Schritt weiter: Sie erzeugt eigenst\u00e4ndig neue Inhalte und Handlungsempfehlungen. Im ERP-Kontext bedeutet das: Klassische KI meldet einen kritischen Lagerbestand. GenAI schl\u00e4gt die optimale Bestellmenge vor und l\u00f6st den Prozess direkt aus.<\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Wie funktioniert generative KI im ERP?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><\/span><span class=\"faqab-icon faqab-icon-closed\"><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>GenAI verbindet gro\u00dfe Sprachmodelle mit den Unternehmensdaten im ERP. Die KI greift auf alle relevanten Informationen zu und leitet daraus eigenst\u00e4ndig Handlungsempfehlungen ab. Die Interaktion erfolgt in nat\u00fcrlicher Sprache statt \u00fcber komplexe Men\u00fcs.<\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Welche Voraussetzungen braucht ein Unternehmen f\u00fcr KI im ERP?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><\/span><span class=\"faqab-icon faqab-icon-closed\"><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Drei Faktoren sind entscheidend: Das ERP muss prozessorientiert aufgebaut sein, damit die KI Abl\u00e4ufe versteht. Die Datenbasis muss sauber und konsistent sein. Und Datensicherheit sowie Rechteverwaltung m\u00fcssen gew\u00e4hrleistet sein.<\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Wie ver\u00e4ndert GenAI ERP-Systeme?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><\/span><span class=\"faqab-icon faqab-icon-closed\"><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>GenAI entwickelt das ERP vom reaktiven Werkzeug zum aktiven Partner. Das System analysiert Zusammenh\u00e4nge proaktiv, erkennt Probleme fr\u00fchzeitig und gibt eigenst\u00e4ndig Empfehlungen. KI-Agenten k\u00f6nnen dabei ganze Prozessketten \u00fcberwachen und Ma\u00dfnahmen ohne manuelles Eingreifen einleiten.<\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Was sind typische KI Use Cases im Unternehmen?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><\/span><span class=\"faqab-icon faqab-icon-closed\"><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Im Vertrieb \u00fcbernimmt KI die Lead-Qualifizierung und Entlastung von Routineaufgaben. In der Warenwirtschaft optimiert sie Bestellmengen und reduziert Lagerbest\u00e4nde. Im Service analysiert und priorisiert sie eingehende Anfragen automatisch und schl\u00e4gt L\u00f6sungen aus einer verifizierten Wissensdatenbank vor.<\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Wie entwickle ich eine KI-Strategie f\u00fcr mein Unternehmen?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><\/span><span class=\"faqab-icon faqab-icon-closed\"><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Der Ausgangspunkt sind klare Use Cases: Wo entstehen die gr\u00f6\u00dften Reibungsverluste, und wo kann GenAI den gr\u00f6\u00dften Hebel ansetzen? KI sollte dabei nicht als Einzelprojekt verstanden werden, sondern als unternehmensweites Instrument, das in bestehende Prozesse eingebettet ist und von einer kompetenten Belegschaft getragen wird.<\/div><\/div><\/details><\/div><\/div><\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you operate a GenAI-supported ERP system, your company will benefit from more efficient processes, shorter decision-making paths and significant cost savings. This is because the AI analyzes relevant company data and independently generates useful recommendations for action from the results. We will show you exactly how GenAI in ERP is now revolutionizing everyday working [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":121127,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_ppma_block_editor_authors":""},"tags":[],"whitepaper_categories":[2045],"content_category":[1965],"ppma_author":[2325],"class_list":["post-121133","blog","type-blog","status-publish","has-post-thumbnail","hentry","whitepaper_categories-artificial-intelligence-ai","content_category-erp-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/blog\/121133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/users\/30"}],"version-history":[{"count":1,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/blog\/121133\/revisions"}],"predecessor-version":[{"id":124785,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/blog\/121133\/revisions\/124785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/media\/121127"}],"wp:attachment":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/media?parent=121133"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/tags?post=121133"},{"taxonomy":"whitepaper_categories","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/whitepaper_categories?post=121133"},{"taxonomy":"content_category","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/content_category?post=121133"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/ppma_author?post=121133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}