{"id":111676,"date":"2017-09-26T11:18:13","date_gmt":"2017-09-26T09:18:13","guid":{"rendered":"https:\/\/www.applus-erp.de\/wissen\/glossar\/stammdatenverwaltung\/"},"modified":"2025-11-11T14:44:43","modified_gmt":"2025-11-11T13:44:43","slug":"stammdatenverwaltung","status":"publish","type":"glossar","link":"https:\/\/www.applus-erp.de\/en\/knowledge\/glossary\/stammdatenverwaltung\/","title":{"rendered":"Master data management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ein ERP-System bildet die Informationen aller Unternehmensbereiche auf einer einheitlichen Datenbank ab und vernetzt die unterschiedlichen Abteilungen miteinander. Es optimiert und steuert s\u00e4mtliche Gesch\u00e4ftsprozesse. Ebenso sorgt es f\u00fcr <a href=\"\/?page_id=8580\" class=\"rank-math-link\">mehr Transparenz und \u00dcberblick \u00fcber innerbetriebliche Abl\u00e4ufe und Gesch\u00e4ftsbeziehungen<\/a>. Eine der Kernfunktionen moderner ERP-L\u00f6sungen ist die Stammdatenverwaltung. Sie unterst\u00fctzt den reibungslosen und effizienten Ablauf der internen Prozesse und spielt f\u00fcr die Wettbewerbsf\u00e4higkeit eine wichtige Rolle.<\/p>\n\n<h2 class=\"wp-block-heading h2\" id=\"faq_erp_ratgeber\">What is master data management used for?<\/h2>\n\n<p class=\"wp-block-paragraph\">Als <a href=\"\/?page_id=832\" class=\"rank-math-link\">Stammdaten<\/a> bezeichnet man Grundinformationen zu Objekten, die f\u00fcr das Unternehmen relevant sind und f\u00fcr die laufende Verarbeitung ben\u00f6tigt werden. Die Daten werden einmalig eingepflegt und m\u00fcssen nicht jedes Mal manuell neu eingetragen werden, wenn sie f\u00fcr einen Gesch\u00e4ftsprozess erforderlich sind. Die Stammdatenverwaltung minimiert den Arbeitsaufwand durch die Datenerfassung. Es gibt verschiedene Arten von Stammdaten:<\/p>\n\n<ul class=\"wp-block-list bullet-list\">\n<li>Customer master data<\/li>\n\n\n\n<li>Personnel master data<\/li>\n\n\n\n<li>Material master data<\/li>\n\n\n\n<li>G\/L account master data<\/li>\n\n\n\n<li>Plant master data<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If the data records are integrated into an IT system, they can be checked, updated and retrieved at any time and transferred for process handling.<\/p>\n\n<h2 class=\"wp-block-heading h2\" id=\"faq_erp_ratgeber\">ERP systems enable centralized master data management<\/h2>\n\n<p class=\"wp-block-paragraph\">Different, separate systems are often used in the various functional areas of a company. For example, employees from sales, customer support and marketing enter master data on the same customers into these systems. This results in redundant, inconsistent databases. The smooth handling of processes is disrupted, as users are no longer able to track which data record is up-to-date over time.   <\/p>\n\n<p class=\"wp-block-paragraph\">In contrast to such isolated solutions, ERP systems enable centralized master data management. The databases are stored on a single platform and can be viewed and edited by all authorized employees. Updates are displayed in real time. This prevents data redundancy and inconsistency. Modern ERP solutions can also be supplemented by special modules for customer care. They enable seamless control and tracking of customer relationships. This increases the quality and efficiency of customer relationship management and contributes to customer satisfaction and loyalty.      <\/p>\n\n<h3 class=\"wp-block-heading\">Further reading:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a class=\"rank-math-link\" href=\"https:\/\/www.it-production.com\/allgemein\/datenpflegekeine-industrie-4-0-ohne-saubere-stammdaten\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.it-production.com\/allgemein\/datenpfleg&#8230;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.it-production.com\/produktionsmanagement\/stammdaten-erp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.it-production.com\/produktionsmanagemen&#8230;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.funkschau.de\/office-kommunikation\/wenn-crm-und-erp-system-eins-werden.161415.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.funkschau.de\/office-kommunikation\/wenn&#8230;<\/a><\/li>\n<\/ul>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"113478\" 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elementor-63106 e-loop-item e-loop-item-115560 post-115560 whitepaper type-whitepaper status-publish has-post-thumbnail hentry whitepaper_categories-digital-transformation-in-small-and-mid-sized-enterprises content_category-corporate-development\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-71faf02 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"71faf02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc2467 elementor-widget elementor-widget-image\" data-id=\"2bc2467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/corporate-development\/whitepaper-digital-transformation-in-medium-sized-enterprises\/\" id=\"wp-cta-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1210\" height=\"1511\" src=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation.png\" class=\"attachment-full size-full wp-image-106849\" alt=\"Digital transformation in SMEs | Whitepaper\" srcset=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation.png 1210w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation-240x300.png 240w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation-820x1024.png 820w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation-768x959.png 768w\" sizes=\"auto, (max-width: 1210px) 100vw, 1210px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7876078 e-con-full e-ecs-flex e-flex e-con e-parent\" data-id=\"7876078\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div data-dce-title-color=\"#54595F\" class=\"elementor-element elementor-element-180f467 elementor-widget elementor-widget-heading\" data-id=\"180f467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/corporate-development\/whitepaper-digital-transformation-in-medium-sized-enterprises\/\" id=\"wp-cta-title\">Free Whitepaper<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c48798 elementor-widget elementor-widget-text-editor\" data-id=\"1c48798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFrom tool to basis for success: How your ERP becomes the engine of your digital strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"rgba(2, 1, 1, 0)\" class=\"elementor-element elementor-element-5a57b9a elementor-widget__width-auto res sec-link  elementor-widget elementor-widget-button\" data-id=\"5a57b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/corporate-development\/whitepaper-digital-transformation-in-medium-sized-enterprises\/\" id=\"wp-cta-button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"wp-block-custom-faq-accordion\"><div class=\"faqab\"><h2 class=\"faqab-title\">FAQ zu Stammdatenverwaltung<\/h2><div class=\"faqab-accordion\"><div class=\"faqab-item\"><details open><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Was versteht man unter Stammdatenverwaltung?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Stammdatenverwaltung bezeichnet den zentralen Prozess, bei dem essentielle Unternehmensdaten \u2013 etwa zu Kund*innen, Lieferanten, Materialien, Anlagen oder Mitarbeitenden \u2013 einheitlich erfasst, gepflegt und f\u00fcr alle relevanten Systeme bereitgestellt werden. Im Vordergrund steht dabei, die Datenqualit\u00e4t zu sichern und Inkonsistenzen zwischen Datenbest\u00e4nden zu vermeiden. <a href=\"\/?p=8906&#038;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Warum ist eine gute Stammdatenverwaltung f\u00fcr Unternehmen wichtig?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Eine sorgf\u00e4ltige Stammdatenverwaltung sorgt daf\u00fcr, dass redundante oder widerspr\u00fcchliche Daten reduziert werden, Gesch\u00e4ftsprozesse effizienter ablaufen und Entscheidungen auf verl\u00e4sslicher Datenbasis getroffen werden k\u00f6nnen. Datenm\u00e4ngel f\u00fchren ansonsten zu Fehlern in Produktion, Logistik, Vertrieb oder Abrechnung. <a href=\"\/?p=8906&#038;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Welche Typen von Stammdaten werden typischerweise verwaltet?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Zu den typischen Stammdaten z\u00e4hlen zum Beispiel Kunden- und Lieferantenstammdaten, Material- bzw. Produktstammdaten, Personal- und Organisationsstammdaten sowie Anlagen- oder Sachkontenstammdaten. Diese Daten werden nicht bei jeder Transaktion neu erfasst, sondern bilden langfristige Basisinformationen. <a href=\"\/?p=8906&#038;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Wie h\u00e4ngt Stammdatenverwaltung mit einem ERP-System zusammen?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Ein ERP-System bietet die Plattform, auf der Stammdaten zentral gehalten und unternehmensweit genutzt werden. Wenn alle Abteilungen dieselben Stammdaten verwenden, entf\u00e4llt eine Vielzahl manueller Nacharbeiten, und Abl\u00e4ufe k\u00f6nnen automatisiert und integriert gestaltet werden. <a href=\"\/?p=8906&#038;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Welche Herausforderungen bestehen bei der Umsetzung einer effektiven Stammdatenverwaltung?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Herausforderungen liegen unter anderem darin, dass verschiedene Fachbereiche unterschiedliche Datenlogiken haben, bestehende Datenbest\u00e4nde oft fehlerhaft oder redundant sind, Schnittstellen zu vielen Subsystemen vorhanden sind und eine dauerhafte Pflege und Governance etabliert werden muss. <a href=\"https:\/\/de.wikipedia.org\/wiki\/Stammdatenmanagement?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Welche Vorteile lassen sich aus einer guten Stammdatenverwaltung ableiten?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Unternehmen profitieren durch h\u00f6here Datenqualit\u00e4t, geringere Fehlerquoten, bessere Automatisierung, schnellere Prozessdurchl\u00e4ufe und eine verbesserte Entscheidungs- und Steuerungsbasis \u2013 insgesamt unterst\u00fctzt eine starke Stammdatenverwaltung die Wettbewerbsf\u00e4higkeit. <a href=\"https:\/\/www.d-velop.de\/blog\/digitaler-wandel\/stammdaten\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/div><\/div><\/details><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ein ERP-System bildet die Informationen aller Unternehmensbereiche auf einer einheitlichen Datenbank ab und vernetzt die unterschiedlichen Abteilungen miteinander. Es optimiert und steuert s\u00e4mtliche Gesch\u00e4ftsprozesse. Ebenso sorgt es f\u00fcr mehr Transparenz und \u00dcberblick \u00fcber innerbetriebliche Abl\u00e4ufe und Gesch\u00e4ftsbeziehungen. Eine der Kernfunktionen moderner ERP-L\u00f6sungen ist die Stammdatenverwaltung. Sie unterst\u00fctzt den reibungslosen und effizienten Ablauf der internen Prozesse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":111678,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","_ppma_block_editor_authors":""},"tags":[],"whitepaper_categories":[2067],"glossar_tags":[2175],"ppma_author":[460],"class_list":["post-111676","glossar","type-glossar","status-publish","has-post-thumbnail","hentry","whitepaper_categories-digital-transformation-in-small-and-mid-sized-enterprises","glossar_tags-stammdaten"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/glossar\/111676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/types\/glossar"}],"author":[{"embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/media\/111678"}],"wp:attachment":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/media?parent=111676"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/tags?post=111676"},{"taxonomy":"whitepaper_categories","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/whitepaper_categories?post=111676"},{"taxonomy":"glossar_tags","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/glossar_tags?post=111676"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/ppma_author?post=111676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}