{"id":111688,"date":"2017-09-26T11:18:13","date_gmt":"2017-09-26T09:18:13","guid":{"rendered":"https:\/\/www.applus-erp.de\/wissen\/glossar\/vertrieb-und-marketing\/"},"modified":"2025-11-11T14:36:29","modified_gmt":"2025-11-11T13:36:29","slug":"vertrieb-und-marketing","status":"publish","type":"glossar","link":"https:\/\/www.applus-erp.de\/en\/knowledge\/glossary\/vertrieb-und-marketing\/","title":{"rendered":"Sales and marketing"},"content":{"rendered":"\n

ERP-Systeme werden in Unternehmen eingesetzt, um die Leistung zu steigern und dabei Kosten zu reduzieren. Im Vergleich zur klassischen Warenwirtschaft decken die Softwarel\u00f6sungen s\u00e4mtliche Gesch\u00e4ftsprozesse eines Unternehmens ab und verkn\u00fcpfen sie grenz\u00fcbergreifend miteinander. Allen Mitarbeitern steht eine einheitliche Datenbank mit Informationen zur Verf\u00fcgung, die nahezu in Echtzeit aktualisiert werden. Redundante Datenhaltung wird vermieden. Die gro\u00dfe Unterst\u00fctzung moderner ERP-Systeme erm\u00f6glicht den Abteilungen Vertrieb und Marketing die transparente und zuverl\u00e4ssige Gestaltung von Gesch\u00e4ftsbeziehungen<\/a>.<\/p>\n\n

Sales and marketing tasks<\/h2>\n\n

The sales department offers the company’s products and services to customers and handles sales. This is done via various sales channels. Services and capital goods are often sold by telephone or direct contact, while consumer goods are usually sold via online stores or local retailers. Sales are supported by marketing. <\/p>\n\n

It identifies the needs of the target groups and develops strategies to address potential customers in a targeted manner in order to increase sales. Acquiring new customers and retaining existing customers are extremely important for a company to survive on the market. An efficient and effective customer relationship management system can secure a decisive competitive advantage. Modern ERP solutions generally have corresponding modules that cover this functional area. <\/p>\n\n

ERP systems improve customer care and added value<\/h2>\n\n

An ERP system offers sales staff a cross-divisional database that allows them to individually plan, process and document communication with customers. Sales staff can not only call up the status of order processing, but also receive information on customer requests and complaints, for example. On this basis, customer relationships can be made more reliable and transparent. <\/p>\n\n

In addition, ERP systems enable the individual implementation of sales and marketing campaigns and the rapid creation of sales forecasts. In this way, they make an important contribution to increasing customer satisfaction and value creation. <\/p>\n\n

Further reading:<\/h3>\n\n