{"id":116032,"date":"2025-11-18T09:50:13","date_gmt":"2025-11-18T08:50:13","guid":{"rendered":"https:\/\/www.applus-erp.de\/wissen\/glossar\/business-intelligence\/"},"modified":"2025-12-09T11:08:44","modified_gmt":"2025-12-09T10:08:44","slug":"business-intelligence","status":"publish","type":"glossar","link":"https:\/\/www.applus-erp.de\/en\/knowledge\/glossary\/business-intelligence\/","title":{"rendered":"BI (Business Intelligence)"},"content":{"rendered":"\n<div class=\"wp-block-group summary-block is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"nomarginheadline\">What is BI? The Business Intelligence definition at a glance <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Business intelligence (BI) &#8211; also known as business analytics &#8211; refers to the systematic <strong>collection, processing and analysis<\/strong> of company data from various sources. By using special tools and methods, extensive databases are converted into <strong>visual reports<\/strong> and meaningful information. The aim of BI is to <strong>provide data-based support<\/strong> for management&#8217;s strategic decisions and to sustainably increase the company&#8217;s success.  <br\/><\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\">What are the benefits of Business Intelligence?<\/h2>\n\n<p class=\"wp-block-paragraph\">Every organization generates immense amounts of data every day, which basically contains valuable information for decision-making. However, as long as this data is <strong>stored in Excel spreadsheets and separate systems<\/strong>, managers cannot draw any profitable conclusions from it. Analyses and reports are so time-consuming and error-prone that <strong>reliable insights can rarely<\/strong> be derived from them.  <\/p>\n\n<p class=\"wp-block-paragraph\">Business intelligence breaks down companies&#8217; data silos by automatically linking and evaluating relevant business data using electronic tools. This gives managers <g id=\"gid_0\">quick access to high-quality real-time data<\/g> and meaningful reports. The primary aim is to gain a better understanding of events and subsequently <strong>identify opportunities and risks at an early stage<\/strong>. The result is the long-term optimization of operational processes.   <\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"113478\" class=\"elementor elementor-113478 elementor-23433\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-7f7ddec e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"7f7ddec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00fb37a elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"00fb37a\" data-element_type=\"widget\" data-e-type=\"widget\" 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0px;}}@media(min-width:768px){.elementor-112968 .elementor-element.elementor-element-71faf02{--content-width:800px;}.elementor-112968 .elementor-element.elementor-element-7876078{--width:66.6%;}}@media(max-width:767px){.elementor-112968 .elementor-element.elementor-element-71faf02{--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-112968 .elementor-element.elementor-element-2bc2467{padding:0px 0px 0px 0px;}.elementor-112968 .elementor-element.elementor-element-7876078{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-112968 .elementor-element.elementor-element-180f467 .elementor-heading-title{font-size:30px;}.elementor-112968 .elementor-element.elementor-element-5a57b9a{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"112968\" class=\"elementor elementor-112968 elementor-63106 elementor-63106 e-loop-item e-loop-item-115560 post-115560 whitepaper type-whitepaper status-publish has-post-thumbnail hentry whitepaper_categories-digital-transformation-in-small-and-mid-sized-enterprises content_category-corporate-development\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-71faf02 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"71faf02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc2467 elementor-widget elementor-widget-image\" data-id=\"2bc2467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/corporate-development\/whitepaper-digital-transformation-in-medium-sized-enterprises\/\" id=\"wp-cta-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1210\" height=\"1511\" src=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation.png\" class=\"attachment-full size-full wp-image-106849\" alt=\"Digital transformation in SMEs | Whitepaper\" srcset=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation.png 1210w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation-240x300.png 240w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation-820x1024.png 820w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation-768x959.png 768w\" sizes=\"auto, (max-width: 1210px) 100vw, 1210px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7876078 e-con-full e-ecs-flex e-flex e-con e-parent\" data-id=\"7876078\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div data-dce-title-color=\"#54595F\" class=\"elementor-element elementor-element-180f467 elementor-widget elementor-widget-heading\" data-id=\"180f467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/corporate-development\/whitepaper-digital-transformation-in-medium-sized-enterprises\/\" id=\"wp-cta-title\">Free Whitepaper<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c48798 elementor-widget elementor-widget-text-editor\" data-id=\"1c48798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFrom tool to basis for success: How your ERP becomes the engine of your digital strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"rgba(2, 1, 1, 0)\" class=\"elementor-element elementor-element-5a57b9a elementor-widget__width-auto res sec-link  elementor-widget elementor-widget-button\" data-id=\"5a57b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/corporate-development\/whitepaper-digital-transformation-in-medium-sized-enterprises\/\" id=\"wp-cta-button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n<h2 class=\"wp-block-heading\">The advantages of BI at a glance<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased efficiency<\/strong><br\/>Automated data evaluation reduces manual analysis work and thus saves a lot of time.<\/li>\n\n\n\n<li><strong>Faster response times<\/strong><strong><br\/><\/strong>By recognizing deviations and market changes at an early stage, companies can act proactively.<\/li>\n\n\n\n<li><strong>Highly competitive<br\/><\/strong>Companies are able to quickly identify trends and develop new business areas.<\/li>\n\n\n\n<li><strong>Improved customer experience<\/strong><\/li>\n\n\n\n<li>Companies can better tailor their products and services to the needs of their customers.<\/li>\n\n\n\n<li><strong>Optimized processes<\/strong><\/li>\n\n\n\n<li>BI identifies potential for improvement in production, sales, logistics and other areas.<\/li>\n\n\n\n<li><strong>Cost reduction<\/strong><\/li>\n\n\n\n<li>Optimized business processes and fewer wrong decisions save companies a lot of money.<\/li>\n<\/ul>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ada7c7e4594f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ada7c7e4594f\" class=\"wp-block-image size-full wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"828\" height=\"637\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/11\/vorteile-business-intelligence-erp-glossar-infografik-1.png\" alt=\"Advantages of Business Intelligence in ERP: increased efficiency, responsiveness, competitiveness, customer loyalty, process optimization, cost reduction.\" class=\"wp-image-115584\" srcset=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/11\/vorteile-business-intelligence-erp-glossar-infografik-1.png 828w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/11\/vorteile-business-intelligence-erp-glossar-infografik-1-300x231.png 300w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/11\/vorteile-business-intelligence-erp-glossar-infografik-1-768x591.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<h2 class=\"wp-block-heading\">How does Business Intelligence work?<\/h2>\n\n<p class=\"wp-block-paragraph\">So how exactly is it possible to obtain comparable and actionable information from different data sources? A <strong>multi-stage business intelligence process<\/strong> is required, which includes the following steps. <\/p>\n\n<h3 class=\"wp-block-heading\">1. data acquisition<\/h3>\n\n<p class=\"wp-block-paragraph\">The BI process begins with data collection. The information can come <strong>from both internal and external data sources<\/strong> and can initially be available in structured and unstructured form, for example: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Internal data from ERP systems, merchandise management systems and CRM tools<\/li>\n\n\n\n<li>External data from social media, market analyses or supplier systems<\/li>\n\n\n\n<li>Structured data from databases and tables<\/li>\n\n\n\n<li>Unstructured data from emails and text documents  <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">2nd ETL process<\/h3>\n\n<p class=\"wp-block-paragraph\">In the next step, the heterogeneous data must <strong>be standardized and transferred to a target database<\/strong>. This is done in the so-called ETL process: Extract, Transform, Load. <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Extract:<\/strong> Data is extracted from different source systems.<\/li>\n\n\n\n<li><strong>Transform:<\/strong> The data obtained is cleansed, formatted and transformed into a standardized structure.<\/li>\n\n\n\n<li><strong>Load:<\/strong> Finally, the data is loaded into a data warehouse.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">The ETL process is crucial for the quality of the subsequent analyses, <strong>as only consistent data provides reliable results<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\">3. data management  <\/h3>\n\n<p class=\"wp-block-paragraph\">The <strong>data warehouse<\/strong> serves as a central platform for storing and managing all data. Decision-makers can access this long-term storage location at any time and <strong>extract structured data for their analyses<\/strong>. So-called <strong>data marts<\/strong> can be set up for the individual business areas &#8211; such as sales, marketing or controlling. These contain only the <strong>relevant subset<\/strong> from the data warehouse and allow department-specific analyses.   <\/p>\n\n<h3 class=\"wp-block-heading\">4. BI analysis and processing<\/h3>\n\n<p class=\"wp-block-paragraph\">Now that all relevant information is available in a central location in a standardized structure, the analysis can begin. Business intelligence concentrates primarily on <strong>questions relating to the past<\/strong>. The focus is therefore on the following two types of analysis:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Descriptive analysis<\/strong><br\/>This form of BI analysis is used to prepare and visualize historical data in <strong>order to bring transparency to past developments<\/strong>. A typical question is: Which products were sold most frequently in the last quarter? <\/li>\n\n\n\n<li><strong>Diagnostic analysis<\/strong><br\/>This type of analysis examines why certain events or developments have occurred. Causes and correlations are identified in <strong>order to recognize influencing factors<\/strong>. A typical question is: Why have sales figures fallen in a certain region?  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>OLAP (Online Analytical Processing) systems<\/strong> are usually used to ensure that data analysis can be carried out as quickly and multidimensionally as possible. They organize data in multidimensional structures and thus enable complex queries from different perspectives. <\/p>\n\n<h3 class=\"wp-block-heading\">5. visualization and reporting<\/h3>\n\n<p class=\"wp-block-paragraph\">The analysis results are prepared using clear <strong>graphics and dashboards<\/strong> that provide easy access to important key figures. In reporting, these clear visualizations ensure that complex correlations <strong>are<\/strong> equally <strong>easy to understand<\/strong> for all target groups. This enables managers and executives to make the right decisions quickly.  <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ada7c7e462dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ada7c7e462dd\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"588\" height=\"660\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/11\/ablauf-business-intelligence-erp-glossar-infografik-1.png\" alt=\"Flowchart for Business Intelligence, from data acquisition to visualization, suitable for the ERP solution APplus from Asseco Solutions.\" class=\"wp-image-115587\" srcset=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/11\/ablauf-business-intelligence-erp-glossar-infografik-1.png 588w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/11\/ablauf-business-intelligence-erp-glossar-infografik-1-267x300.png 267w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<h2 class=\"wp-block-heading\">BI tools: What business intelligence systems are available?<\/h2>\n\n<p class=\"wp-block-paragraph\">Companies need special software solutions to map the BI process. With powerful business intelligence systems such as Microsoft Power BI or Tableau, it is possible to <strong>collect, store and clearly present<\/strong> large amounts of data. Such BI tools can convert information from different sources into a standardized data format and <strong>link<\/strong> them <strong>together<\/strong>. In this way, insights can be derived that remain hidden in raw data.   <\/p>\n\n<p class=\"wp-block-paragraph\">Many business intelligence solutions today rely on <strong>self-service BI<\/strong>. This allows specialist departments to carry out analyses independently without the need for in-depth technical knowledge. This is made possible <strong>by user-friendly interfaces<\/strong> with interactive dashboards and illustrative diagrams. The benefit clearly lies in greater agility within the company.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Modern BI tools also enable<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>the shared use of reports and evaluations within the team,<\/li>\n\n\n\n<li>Automated reports and real-time data analysis and<\/li>\n\n\n\n<li>AI-supported recommendations for action.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">The interaction of BI software and ERP system<\/h2>\n\n<p class=\"wp-block-paragraph\">First things first: <strong>an ERP system alone is not suitable as a BI tool<\/strong>. It is true that ERP systems are usually equipped with analysis functions. However, the main purpose of an ERP solution is to record and manage company data and control business processes. However, an ERP system is <strong>not designed<\/strong> <strong>for the comprehensive strategic evaluation of<\/strong> large amounts of cross-company data from a wide variety of sources. In addition, complex analyses would impair the performance of the ERP system too much.   <\/p>\n\n<p class=\"wp-block-paragraph\">Nevertheless, the ERP system plays a crucial role in business analytics: as a comprehensive data source, it provides <strong>important operational information <\/strong>from all areas of the company. Ideally, the BI software is therefore fully <strong>integrated into the ERP system<\/strong> as an add-on module. This allows the tool to access the data stored in the ERP directly and analyze it in real time.  <\/p>\n\n<div class=\"wp-block-group summary-block-outline is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"nomarginheadline\"><strong>Webinar on APplus BI<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Discover how a BI solution integrated into the ERP system transforms your data into valuable knowledge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/app.livestorm.co\/asseco-solutions\/webinar-on-demand-applus-bi-smarte-analysen-direkt-integriert\" target=\"_blank\" rel=\"noopener\">To the webinar recording<\/a><\/p>\n<\/div>\n\n<h3 class=\"wp-block-heading\">Application example: Scherzinger Pumpen GmbH<\/h3>\n\n<p class=\"wp-block-paragraph\">In order to optimize its planning processes, the pump manufacturer from the Black Forest switched to the APplus ERP system. Since then, a <g id=\"gid_0\">fully integrated business intelligence solution<\/g> has linked all areas of the company with each other, ensuring maximum transparency. The data is visualized on a <strong>user-friendly portal<\/strong> whose dashboard elements are adapted to the needs of the employees.  <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.applus-erp.de\/referenz\/scherzinger-pumpen-gmbh-co-kg\/\">Read full case study<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">What is the difference between business intelligence and big data?<\/h2>\n\n<p class=\"wp-block-paragraph\">Companies pursue the same goal with both BI and <a href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/glossary\/big-data\/\">big data<\/a>: <strong>to use data profitably<\/strong>. However, the scope and purpose of the data differ significantly. <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><br\/><strong>Big Data<\/strong><\/td><td><br\/><strong>Business Intelligence<\/strong><\/td><\/tr><tr><td><strong>  Data volume<\/strong><\/td><td>huge amounts of data<\/td><td>Moderate to large amounts of data<\/td><\/tr><tr><td><strong>  Main purpose<\/strong><\/td><td>Data storage and analysis, delivery of raw material, pattern recognition<\/td><td>Evaluation and visualization of data, transformation into usable information<\/td><\/tr><tr><td><strong>  Data analysis<\/strong><\/td><td>Analysis of all types of data: structured, semi-structured and unstructured<\/td><td>Analysis of consistent data stored in data warehouses<\/td><\/tr><tr><td><strong>  User<\/strong><\/td><td>Data Scientists, Data Engineers, Analysts<\/td><td>Management, managers, executives, controllers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Examples of business intelligence in practice<\/h2>\n\n<h3 class=\"wp-block-heading\">Production<\/h3>\n\n<p class=\"wp-block-paragraph\">Production evaluates machine data and production times in <strong>order to identify bottlenecks and downtimes at an early stage<\/strong>. BI analyses help to reduce reject rates and optimize capacity utilization. It is also possible to make supply chains more transparent and manage inventories more efficiently.  <\/p>\n\n<h3 class=\"wp-block-heading\">Marketing<\/h3>\n\n<p class=\"wp-block-paragraph\">The marketing department wants to find out which products <strong>sell best<\/strong> in which regions. To do this, the company analyzes sales figures, customer behaviour and campaign results. Based on these findings, the marketing management can <strong>deploy budgets in a more targeted manner<\/strong> and identify cross-selling potential. Dashboards show in real time how current campaigns are affecting sales.   <\/p>\n\n<h3 class=\"wp-block-heading\">Controlling<\/h3>\n\n<p class=\"wp-block-paragraph\">Controlling uses BI to <strong>regularly monitor<\/strong> sales and costs. By reviewing budget plans based on data and automatically updating forecasts, the department can make reliable financial decisions quickly. <\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"113478\" class=\"elementor elementor-113478 elementor-23433\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-7f7ddec e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"7f7ddec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00fb37a elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"00fb37a\" data-element_type=\"widget\" data-e-type=\"widget\" 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status-publish has-post-thumbnail hentry whitepaper_categories-digital-transformation-in-small-and-mid-sized-enterprises content_category-corporate-development\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-71faf02 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"71faf02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc2467 elementor-widget elementor-widget-image\" data-id=\"2bc2467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/corporate-development\/whitepaper-digital-transformation-in-medium-sized-enterprises\/\" id=\"wp-cta-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1210\" height=\"1511\" src=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation.png\" class=\"attachment-full size-full wp-image-106849\" alt=\"Digital transformation in SMEs | Whitepaper\" srcset=\"https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation.png 1210w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation-240x300.png 240w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation-820x1024.png 820w, https:\/\/www.applus-erp.de\/wp-content\/uploads\/2025\/08\/preview-ipad-whitepaper-digitale-transformation-768x959.png 768w\" sizes=\"auto, (max-width: 1210px) 100vw, 1210px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7876078 e-con-full e-ecs-flex e-flex e-con e-parent\" data-id=\"7876078\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div data-dce-title-color=\"#54595F\" class=\"elementor-element elementor-element-180f467 elementor-widget elementor-widget-heading\" data-id=\"180f467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/corporate-development\/whitepaper-digital-transformation-in-medium-sized-enterprises\/\" id=\"wp-cta-title\">Free Whitepaper<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c48798 elementor-widget elementor-widget-text-editor\" data-id=\"1c48798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFrom tool to basis for success: How your ERP becomes the engine of your digital strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"rgba(2, 1, 1, 0)\" class=\"elementor-element elementor-element-5a57b9a elementor-widget__width-auto res sec-link  elementor-widget elementor-widget-button\" data-id=\"5a57b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.applus-erp.de\/en\/knowledge\/corporate-development\/whitepaper-digital-transformation-in-medium-sized-enterprises\/\" id=\"wp-cta-button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"wp-block-custom-faq-accordion\"><div class=\"faqab\"><h2 class=\"faqab-title\">FAQ on Business Intelligence:<\/h2><div class=\"faqab-accordion\"><div class=\"faqab-item\"><details open=\"\"><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">What is the difference between business intelligence and business analytics?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Business intelligence focuses mainly on the evaluation of past and current data. Business analytics, on the other hand, uses statistical models, simulations or AI to create predictions and scenarios for the future. So while BI relies on descriptive and diagnostic analysis (&#8220;What happened and why?&#8221;), business analytics is primarily based on predictive and prescriptive analysis (&#8220;What will happen and what should we do?&#8221;). However, a strict separation does not make sense, as the boundaries are fluid and the two areas often complement each other in practice.   <br><\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">What requirements must be met for a successful BI project?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Clean master data management is a basic prerequisite for effective business analytics. Companies can only obtain correct results if the analysis is based on high-quality, valid data. It is equally important to involve the specialist departments in order to define relevant key figures and requirements. From a technical point of view, special BI tools are required that can process large volumes of data and enable user-friendly analysis.   <br><\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">Which components belong to a BI architecture?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>A typical BI architecture consists of several elements: the data sources, ETL processes for data preparation, a data warehouse for central data storage as well as analysis and visualization tools. This structure ensures that data is prepared in a reliable, consistent and user-friendly way. <br><\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">For which company sizes is Business Intelligence suitable?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>The misconception that BI is only relevant for corporations persists. In reality, business intelligence is also very important for small and medium-sized companies today. In times of high competitive pressure, it is essential for SMEs to be data-driven in order to remain competitive.  <br><\/div><\/div><\/details><\/div><div class=\"faqab-item\"><details><summary class=\"faqab-question\"><div class=\"faqab-question-header\"><div class=\"faqab-question-text\"><h2 class=\"faqab-h4\">What role does data quality play for BI?<\/h2><\/div><div class=\"faqab-question-icon\"><span class=\"faqab-icon faqab-icon-opened\"><svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"rotate(180 12 12)\"><\/path><\/path><\/svg><\/span><span class=\"faqab-icon faqab-icon-closed\"><svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M6 9L12 15L18 9\" stroke=\"currentColor\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/path><\/svg><\/span><\/div><\/div><\/summary><div class=\"faqab-answer\"><div>Very good data quality is crucial for the informative value of BI analyses. Inaccurate, duplicate or incomplete data leads to incorrect results and wrong decisions. All data must therefore be cleansed and standardized before analysis in the ETL process. Furthermore, companies should not neglect master data management.   <br><\/div><\/div><\/details><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is BI? The Business Intelligence definition at a glance Business intelligence (BI) &#8211; also known as business analytics &#8211; refers to the systematic collection, processing and analysis of company data from various sources. By using special tools and methods, extensive databases are converted into visual reports and meaningful information. The aim of BI is [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":116034,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","_ppma_block_editor_authors":""},"tags":[],"whitepaper_categories":[2067],"glossar_tags":[],"ppma_author":[466],"class_list":["post-116032","glossar","type-glossar","status-publish","has-post-thumbnail","hentry","whitepaper_categories-digital-transformation-in-small-and-mid-sized-enterprises"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/glossar\/116032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/types\/glossar"}],"author":[{"embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/users\/30"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/media\/116034"}],"wp:attachment":[{"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/media?parent=116032"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/tags?post=116032"},{"taxonomy":"whitepaper_categories","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/whitepaper_categories?post=116032"},{"taxonomy":"glossar_tags","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/glossar_tags?post=116032"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.applus-erp.de\/en\/wp-json\/wp\/v2\/ppma_author?post=116032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}