Karlsruhe, 06.06.2025 – “Seize opportunities. Live innovation. Growing together.” – was the motto of this year’s Asseco Customer Day, the Swiss edition of which took place on June 5 at the premises of Asseco customer Thermoplan in Weggis. A good 70 guests were treated to a varied program of presentations focusing on current technology megatrends such as artificial intelligence. The main focus was on the question of how the potential benefits can be tapped into in practice. The new APplus 9, for example, offers an innovative approach to this: with its completely new approach to ERP, companies can set the course for the highly automated working methods of the future.
“The potential of state-of-the-art AI technology for a company’s efficiency is enormous – but a state-of-the-art express train can never reach its top speed if it is running on an outdated, disruption-prone rail network,” emphasizes Asseco CEO Ralf Bachthaler. “The same applies to AI: in order for it to really enable the high levels of automation that companies so urgently need, it needs the right foundation.”
“We offer an efficient way to achieve this with APplus 9,” adds Markus Haller, CEO & CTO. “Our process-oriented flow mode maps the core processes of a company in a digital way. This results in a ‘rail network’ of processes that will enable modern AI agents to move directly from A to B in the near future. Technological change cannot be stopped – but with the right precautions, it will become a unique opportunity for companies in the future.”
Condensed expert knowledge, practical exchange of experience
The question of how exactly the innovative usage concept of APplus 9 works in practice and what other advantages it offers in day-to-day business was therefore one of the focal points of the Swiss Customer Day. In addition, the Asseco experts and various guest speakers highlighted current trend topics such as ERP internationalization, mobile service, finance and modern support models.
The theory was supplemented by a compact ERP trade exhibition, where participants were able to gain a concrete impression of the functionality of the new APplus 9 by means of various live demos and personal discussions with product experts. Specialized functions such as APplus Mobile Service, the new e-mail integration, electronic invoice processing and various partner products were also available for testing.
Finally, a special highlight of the Customer Day was an exclusive behind-the-scenes tour of Thermoplan, during which participants were able to gain first-hand insights into the working methods of the manufacturer of high-quality fully automatic coffee machines and its use of APplus in day-to-day business. There was also ample opportunity for personal networking, not least at the relaxed drinks reception at the end of the customer day.
