Transparent and reliable business relationships and cross-office processes.
The CRM module of the APplus ERP software puts your customers at the center of attention. This gives you all the options for customer and relationship management with the least possible effort. And you have the opportunity to increase the customer orientation of your company and thus the satisfaction of your customers.
APplus ERP CRM offers you
- Campaign management
- Opportunity management
- Insights
- Finder
- Sales forecasts
- Management information system
- Task management
- Integrated document management
What does CRM software need to do?
- Seamless tracking and management of customer relationships
- Planning and implementation of marketing and sales activities
- Integration of our APplus product configurator
- Reliable sales forecasts for your sales management
- Data preparation in the management information system (MIS) based on ABC analyses of your customers and OLAP technology
- Integration of associated documents such as e-mails or letters
- Activity management incl. resubmissions (with clear, internal responsibilities for customer contact)
- Targeted customer approach based on campaigns through a wide range of address selection (e.g. trade fair follow-up, sales campaigns)
- Competitive analysis
How to use APplus ERP CRM mobile:
- User-specific synchronization of contacts/tasks with Microsoft Outlook/Exchange
- Use of certain APplus functions on autonomous notebooks, automatic synchronization with the in-house system
- Mobile, Internet-based use of the central system in the home office, sales office or at the customer’s premises
Oppportunity Management - Intelligent customer acquisition
No time-consuming research and all relevant information always at hand thanks to our APplus Opportunity Management.
Say goodbye to time-consuming routine work – APplus Opportunity Management prepares all results for your sales staff in a structured manner and in real time. You maintain a good overview of current sales opportunities and can deploy your sales resources correctly.
Here is an overview of your advantages in the sales process with the intuitive cloud module:
- Increase sales opportunities
- Freely definable sales process
- Stakeholder analysis
- 24/7 AI research
- Daily business impulses
APplus Finder - Intelligent lead management
With our AI module for intelligent lead generation, the time-consuming search for potential new customers both nationally and internationally is a thing of the past.
APplus Finder uses artificial intelligence to analyze companies that match your existing customer base and provides you with promising leads on a daily basis and fully automatically. This includes business-relevant company data and contact persons.
APplus Insights - Sales support through AI
In the APplus Insights company monitor, sales employees can easily access the prospects suggested by the AI following lead generation:
All important information, including all relevant contact data, is compiled in one place and made available in a fully automated format. This relieves the sales team of tedious manual research activities, allowing them to focus on maintaining customer relationships and acquiring new customers.
Complete integration in APplus
- Current or completed offers or orders
- Billing and OP stock
- Ongoing and/or completed projects or production orders
- Service inquiries and warranty claims
- Installed systems/existing maintenance contracts
CRM software with integrated
document management
The integrated document management of APplus comes into its own when communicating with interested parties or customers. The clerks in the sales department or call center not only have access to the pure order data on articles, prices and deadlines, but also to all other customer or order-related documents. This includes e-mails, letters and drawings as well as specifications and contracts.
The CRM module thus ensures a significant increase in the quality of sales processes. All information on prospects and customers is available in unprecedented completeness and transparency. APplus thus creates the basis for a significant improvement in sales success and long-term customer loyalty.
Award-winning ERP solution
for SMEs
High customer satisfaction
Awarded ICT product of the year
CrefoZert: Very good credit rating certified
Multiple award-winning ERP system
APplus has already won the ERP system of the year award in various categories several years in a row.
