APplus Customer Relationship Management (CRM)

Your relationship guide.

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Transparent and reliable business relationships and cross-office processes.

The CRM module of the APplus ERP software puts your customers at the center of attention. This gives you all the options for customer and relationship management with the least possible effort. And you have the opportunity to increase the customer orientation of your company and thus the satisfaction of your customers.

APplus CRM offers you

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  • Campaign management
  • Opportunity management
  • Insights
  • Finder
  • Sales forecasts
  • Management information system
  • Task management
  • Integrated document management

What does CRM software need to do?

The capital goods industry places high demands on CRM software. The CRM module from APplus offers effective solutions, including
  • Seamless tracking and management of customer relationships
  • Planning and implementation of marketing and sales activities
  • Integration of our APplus product configurator
  • Reliable sales forecasts for your sales management
  • Data preparation in the management information system (MIS) based on ABC analyses of your customers and OLAP technology
  • Integration of associated documents such as e-mails or letters
  • Activity management incl. resubmissions (with clear, internal responsibilities for customer contact)
  • Targeted customer approach based on campaigns through a wide range of address selection (e.g. trade fair follow-up, sales campaigns)
  • Competitive analysis

How to use APplus CRM mobile:

Sales representatives are constantly on the move. They therefore benefit in particular from the wide range of options for mobile use that our CRM software offers:
  • User-specific synchronization of contacts/tasks with Microsoft Outlook/Exchange
  • Use of certain APplus functions on autonomous notebooks, automatic synchronization with the in-house system
  • Mobile, Internet-based use of the central system in the home office, sales office or at the customer’s premises

Oppportunity Management - Intelligent customer acquisition

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No time-consuming research and all relevant information always at hand thanks to our APplus Opportunity Management.

Say goodbye to time-consuming routine work – APplus Opportunity Management prepares all results for your sales staff in a structured manner and in real time. You maintain a good overview of current sales opportunities and can deploy your sales resources correctly.

Here is an overview of your advantages in the sales process with the intuitive cloud module:

  • Increase sales opportunities
  • Freely definable sales process
  • Stakeholder analysis
  • 24/7 AI research
  • Daily business impulses

APplus Finder - Intelligent lead management

With our AI module for intelligent lead generation, the time-consuming search for potential new customers both nationally and internationally is a thing of the past.

APplus Finder uses artificial intelligence to analyze companies that match your existing customer base and provides you with promising leads on a daily basis and fully automatically. This includes business-relevant company data and contact persons.

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APplus Insights - Sales support through AI

In the APplus Insights company monitor, sales employees can easily access the prospects suggested by the AI following lead generation:

All important information, including all relevant contact data, is compiled in one place and made available in a fully automated format. This relieves the sales team of tedious manual research activities, allowing them to focus on maintaining customer relationships and acquiring new customers.

Complete integration in APplus

This makes it possible to access all important information and processes relating to the respective customer during the acquisition phase and during customer support. This includes, for example
  • Current or completed offers or orders
  • Billing and OP stock
  • Ongoing and/or completed projects or production orders
  • Service inquiries and warranty claims
  • Installed systems/existing maintenance contracts
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CRM software with integrated
document management

The integrated document management of APplus comes into its own when communicating with interested parties or customers. The clerks in the sales department or call center not only have access to the pure order data on articles, prices and deadlines, but also to all other customer or order-related documents. This includes e-mails, letters and drawings as well as specifications and contracts.

The CRM module thus ensures a significant increase in the quality of sales processes. All information on prospects and customers is available in unprecedented completeness and transparency. APplus thus creates the basis for a significant improvement in sales success and long-term customer loyalty.

Preisgekrönte ERP-Lösung
für den Mittelstand

Hohe Kunden­zufriedenheit

APplus überzeugt in der Trovarit-Studie erneut mit Bestnoten in der Anwenderzufriedenheit.

Ausgezeichnet als ITK-Produkt des Jahres

Die Leser der Funkschau wählten die ERP-Lösung APplus zum Produkt des Jahres 2019.

CrefoZert: Sehr gute Bonität bescheinigt

Volle Sicherheit für Sie für eine vertrauensvolle und langfristige Partnerschaft mit der Asseco.

Mehrfach prämiertes ERP-System

Mehrere Jahre in Folge wurde APplus bereits als ERP-System des Jahres in verschiedenen Kategorien ausgezeichnet.

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